Workshop Sessions for tourism businesses

Eden Park

RWC 2011 OVERVIEW

The Auckland region is already years into planning for RWC 2011.  Find out what’s been going on behind the scenes in areas such as stadia redevelopment, transport, regulatory changes and fan zones.

Visitor Market

VISITOR MARKET

Tourism Auckland is the lead agency for managing destination marketing and visitor services for the region during RWC 2011.  Hear what promotion has taken place and is planned, and what visitor services will be provided that your company can benefit from.

Travel and Hospitality

OFFICIAL TRAVEL AND HOSPITALITY PROGRAMMES
AND COMMERCIAL RESTRICTIONS

Only appointed Official Travel Agents and Official Hospitality Agents are authorised to sell travel and hospitality packages for RWC 2011.  What are the opportunities and commercial restrictions for your business?  Likewise, the right to associate with RWC 2011 is strictly protected, both by RWCL and by New Zealand’s Major Events Management Act.  Find out what this means for your advertising and promotional activities around RWC 2011.

Media

MEDIA OPPORTUNITIES AND COMMUNICATIONS

Thousands of media will be in Auckland for RWC2011.  What a spotlight!  Find out about the broader media planning, as well as the potential media hosting opportunities for tourism businesses.   Learn about the Auckland region’s communications and what’s in store to help get Aucklanders excited about the Tournament.

Sustainability

SUSTAINABILITY AND ACCESSIBILITY

Sustainable tourism and accessible tourism are for many a key part of the visitor experience – and changes to your business in these areas often require a long lead time.  Hear what the regional sustainability initiatives are and what you can do to make your business more accessible before RWC 2011 starts.

Culture

HOW CAN NEW ZEALAND’S UNIQUE CULTURE ADD VALUE TO YOUR BUSINESS?

Māori culture is unique to New Zealand and one of our greatest assets.  This workshop provides an overview of the importance of New Zealand’s culture to visitor satisfaction, and an understanding of how to incorporate cultural elements into your business and/or visitor experience. The workshop will also offer key contacts and links with Auckland’s Māori tourism operators.