Get Visitor Ready
In 2011 New Zealand will be put in the spotlight internationally. Many of the key games are held in our region – a golden opportunity for Auckland and your tourism business.
Maintaining a quality visitor experience is crucial to how Auckland is viewed internationally. The number of visitors in Auckland and the extensive media coverage will be unprecedented for our region. Because this scale is something new to us all, the Visitor Ready Programme was set up to help you be as prepared as possible.
It’s estimated that over 60,000 overseas visitors will come to New Zealand for the Tournament, and many will extend their trip to enjoy a longer holiday. This is your chance to tap into a unique visitor market.
The Visitor Market workstream’s lead agency, Tourism Auckland, launched the first stage of the Visitor Ready Programme in February and March 2010 with a series of informative workshops prepared with tourism businesses in mind.
There are six vital subject areas and each workshop was held in three different locations in the region. We encouraged tourism businesses to attend all of the workshops to better understand the opportunities provided by RWC 2011.
These workshops were a regional RWC 2011 initiative funded by the councils of the region.
